UFC Kills Pay-Per-View Era With $7.7 Billion Paramount Deal

The UFC has signed a landmark seven-year, $7.7 billion media rights agreement with Paramount, marking the most significant shift in the promotion’s broadcast history. Beginning in 2026, UFC events in the United States will stream exclusively on Paramount+, bringing an end to the traditional pay-per-view model that has defined the sport for decades. This move consolidates all UFC numbered events, Fight Nights, and other content into a single subscription platform, eliminating the need for fans to pay separate $80 PPV fees.

What the Deal Covers

Under the new arrangement, Paramount+ will stream all 13 annual UFC numbered events and 30 Fight Nights per year for U.S. audiences. Select major cards, including some championship bouts, will also be simulcast on CBS, expanding the reach to network television. The deal averages roughly $1.1 billion per year and represents Paramount’s commitment to using live sports as a major driver for its streaming growth. With this agreement, ESPN’s run as UFC’s primary U.S. broadcaster will conclude at the end of 2025.

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Why the PPV Model Is Over

The shift away from PPV is aimed at making UFC content more accessible and affordable. Previously, American fans were required to maintain an ESPN+ subscription and pay additional fees for major events. Starting in 2026, a single Paramount+ subscription—projected to cost between $8 and $13 per month—will include access to every fight card. This model mirrors broader industry changes, as sports leagues increasingly move to streaming-first strategies to boost audience numbers and long-term subscriber revenue.

Industry Impact and What’s Next

Paramount’s acquisition of UFC rights signals the continued decline of the pay-per-view format across combat sports. The UFC’s global appeal, consistent event schedule, and loyal fanbase make it a strong fit for streaming integration. This deal not only lowers the financial barrier for viewers but also increases exposure for fighters, potentially drawing in casual fans who were unwilling to pay for individual events. Other major promotions, including boxing organizations, will be watching closely to see if a similar subscription-based approach could replace their reliance on PPV.

With the Paramount+ era approaching, UFC is betting that broader accessibility will fuel the sport’s next growth phase, while Paramount positions itself as a major player in the live sports streaming market.