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    Black belt kickboxer Daniel Knight, describes how the company started from nothing and rose to fame. Daniel graded as a black belt in kickboxing in his home town of Brighton and competed on local events. Daniel had no involvement in the pro kickboxing circuit and to be a part of it was his passion. Sidekick was founded and within a year the brand was endorsed by some of the best kickboxers in the UK. The popularity of the brand grew so fast that even though Daniel had never trained in MMA he had a strong link to it. The brand was seen live on terrestrial TV, worn by Alex Reid. Sidekick went on to sponsor MMA promotions like CSMMA, FCC and BCMMA and fighters on Cage warriors, BAMMA, Bellator and the biggest global show for kickboxing Glory.

  • Since 2010, our aim was not only to be a huge part of the Kickboxing circuit but to also help it grow. Over the last 7 years we have sponsored some of the biggest names and promotions in the U.K. As you may of seen, we have sponsored fighters on fight promotions like Glory, Bellator, BAMMA and Cage Warriors and your probably thinking unless your a #1 ranked fighter you will not get a chance for sponsorship, but this is not always the case, as we have massively helped our amateur fighters and local shows as these are the roots to the sport. As you could imagine we receive high levels of applications for fighters sponsorships, so we have come up with a guide to help you know exactly what we are looking for. Before you approach us for a potential sponsorship with a proposal, you must understand what you have to offer and know what you would like from us. In order for the sponsorship to work long term the sponsorship needs to work for both parties and that is why it is a very important factor to build a good solid relationship between the fighter and the brand. It is also highly important for the fighter to believe and love the product, as he/she will naturally promote the brand and it will look more real and authentic. You will need to have a high social media fan base and for them to engage in your posts. To get noticed by us, winning your fights is a start but it definitely isn’t everything. We look to sponsor fighters with the following characteristics:

    1) You should be exciting to watch. Everyone remembers an action-packed fight. With exciting fights comes more exposure.

    2) You should be a good spokesperson to represent our company. As a sponsored fighter, you are also assuming the role of a brand ambassador. Prove that you can positively promote a brand by promoting yourself and building a solid following.

    3) Be a role model inside and outside of the ring. It’s easy to get behind someone that others look up to. It’s also easy to work with someone who is respectful and humble.

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  • Jamie Bates World Champion 2011
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    In November 2011, Sidekick sponsored a world championship bout between the 13x professional world kickboxing champion Marlon “The Game” Hunt vs Jamie Bates from County Durham. The Sidekick family travelled from Brighton to Newcastle to watch this historic moment in kickboxing ringside and watched Bates become victorious and become the new world full contact kickboxing champion. As Sidekick were in search for our first athlete to represent the brand, Bates ticked all the boxes and in 2012, Bates was our signed fighter. He held the brand extremely high, demonstrating his skills on an international level, travelling to various countries. With such a fantastic year working together, things were sadly about to come to an end. Bates was to undergo surgery to his shoulder, preventing him to fight the upcoming year leaving Daniel Knight (Sidekick Director) in a difficult decision to decide the future between Sidekick and Bates. We have always to this day followed Bates and when we heard the fantastic news of him being signed by Glory after his impressive win at Road to Glory UK, Daniel Knight felt the need to contact him to congratulate him on his success. On March 11 2017 Bates featured in the main event of Road to Glory UK, an event hosted by Dean Sudgen, the father of former welterweight Chad Sugden. Fellow welterweight Bates (24-6) defeated Kev Ward by unanimous decision to earn a two-fight contract with the Glory promotion. After a conversation we were both delighted to sign a new deal and it was the return of Jamie Bates. Glory is most definitely the biggest promotion for kickboxing in the world and Bates explained how this was a life dream to achieve and Sidekick want to be a part of that. Glory 40 is set on Saturday 29th April in Copenhagen live on UFC fight pass against the American Richard Abraham.
    Do not miss it!!

  • The Cobra Series
    The Cobra Series
    Want to add an extra edge at training? Want to look stylish and intimidating as you perfect your technique?
    Well as always we have all of your needs covered at SideKick HQ as we unleash the new Cobra series of Muay Thai style boxing gloves and shin insteps.
    Gloves come in the sizes 10, 12, 14 and 16oz, they are velcro fastening, made from genuine leather and are available in black, white, blue, red and pink.
    The shin insteps are also made of genuine leather, they have 2 fastening velcro straps including underfoot support, and also come available in the colours of black, white, blue, red and pink.
    Strike safely, strike like a Cobra, we are always in your corner.
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