Adam22 vs. Jason Luv Feud Heads to the Boxing Ring

Influencer boxing has evolved rapidly, with internet celebrities entering the ring, testing boxing skills, and turning online fame into combat spectacles. Adam22 and Jason Luv are officially set to clash in a highly anticipated boxing main event under Adin Ross’s Brand Risk Boxing banner.

The fight marks a dramatic escalation of their long-running internet controversy, taking viral debates into a physical showdown. This influencer-boxing bout is scheduled to take place later this month, adding further hype among fans following weeks of speculation.

Brand Risk Promotions Event #12

January 23rd, 2026 (7 PM EST) 📅

Miami, Florida 🇺🇸

Main Event Announcement 🚨

Full line-up dropping this week ‼️ pic.twitter.com/9L64xpjZb4
— Brand Risk Promotions (@BrandRisk) January 2, 2026

The event has been consistently promoted as happening in Miami, Florida, with multiple posts tagging the city across social platforms. The matchup is officially booked for January 23rd, giving both fighters limited time to prepare for the spotlight moment.

Where to watch the fight

The bout will stream on Adin Ross’s Kick channel, matching the pattern of prior Brand Risk cards. No confirmed weight class or round count yet, but expect standard celebrity boxing rules. It would be interesting to see how many viewers will tune in to watch the much-anticipated grudge fight.

SHOP: Kickboxing Equipment

The past controversy surrounding the beef between Adam22 and Jason Luv

The controversy began when Lena The Plug filmed an adult video with Jason Luv, publicly approved by husband, Adam22. Adam22 faced immediate backlash as fans criticized the decision, questioning masculinity, boundaries, motives, and monetization of private relationships online daily.

Social media erupted with memes and debates, while Adam and Lena defended consent, openness, and business logic publicly. Luv responded online as well, fueling back-and-forth exchanges that kept the story trending across platforms daily globally.

‼️ Adam 22 is double-checking whether his wife, Lena, is showing support to him or Jason Luv 🥊😅

[Via – @BrandRisk’s IG Comments] pic.twitter.com/1WagLMuFdx
— IFN (@IfnBoxing) January 2, 2026

Critics accused Adam22 of clout chasing, while supporters argued adults can choose dynamics without public shaming or harassment in online forums. The couple’s transparency intensified scrutiny, transforming personal choices into viral discourse on popular podcasts and comment sections across major platforms.

That relentless online back-and-forth ultimately set the stage for their feud spilling into a boxing ring main event. It would be interesting to see how this beef will shape up and who will get more support from the fans.