Cristiano Ronaldo has officially announced that he is now a shareholder in Ilia Topuria’s MMA promotion WOW FC, instantly pushing the organisation into global spotlight. Ronaldo explained that WOW FC represents values he strongly identifies with, including discipline, respect, resilience and the constant pursuit of excellence. His involvement marks a significant crossover moment between the worlds of elite football and mixed martial arts.
The news becomes even more dramatic when considering Topuria’s previous comments about Ronaldo. Last year, the UFC champion made headlines after saying Ronaldo “can go f**k himself” and that he would prefer Lionel Messi attending his fights. Despite that fiery past, both men have now come together through a shared ambition to elevate the sport and expand WOW FC’s influence across Europe and beyond.
‼️ CRISTIANO RONALDO BECOMES SHAREHOLDER OF WOW FC 🤯🔥
— MMA Orbit (@mma_orbit) November 27, 2025
Five-time UEFA Champions League winner Cristiano Ronaldo has announced that he’s become a shareholder of @wowfcmma, a Spanish MMA promotion part-owned by Ilia Topuria. 🇪🇸👊 pic.twitter.com/8lpJumQKmZ
What Ronaldo’s Involvement Means for WOW FC
WOW FC has been gaining momentum with its strong event production, energetic crowds and commitment to nurturing the next wave of MMA talent. Ronaldo described the promotion as “something unique and powerful,” expressing pride in joining a project that aims to inspire future athletes.
For Topuria, securing one of the most internationally recognisable athletes on the planet is a massive breakthrough. Ronaldo’s global presence immediately boosts the promotion’s credibility, commercial reach and mainstream attention. What once appeared to be public tension between the two has now shifted into a surprising but impactful partnership with major implications for WOW FC’s future.

SHOP: Kickboxing Equipment
Reaction from fans has been filled with shock, amusement and excitement. Many didn’t expect Ronaldo to enter MMA, let alone partner with someone he previously clashed with. The move adds extra buzz to an already growing promotion and strengthens its position in the competitive European MMA landscape.
With Ronaldo’s star power combining with Topuria’s leadership and competitive vision, WOW FC is suddenly positioned as a major emerging force in the combat sports world.
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