Did Sidekick and Andrew Tate Make the Best Advert Ever?
In the crowded world of social media marketing, few adverts have managed to achieve true cult status — but the Sidekick x Andrew Tate video might just be one of them. Originally released years ago, the clip has resurfaced once again, generating over half a million new views, while it had already done millions when it first blew up back in 2022 after being reposted by countless accounts. Fans still call it one of the smartest and most entertaining adverts ever made — and for good reason.
The video opens with Tate sitting confidently inside his black Range Rover. He looks straight into the camera and begins: “Sidekick pay me money to talk about how amazing Sidekick is. But there’s no point talking about Sidekick unless you all know who I am. Unless you know I’m amazing, my endorsement doesn’t mean anything. So in this video, I’m going to talk about myself.” It’s bold, unapologetic, and instantly attention-grabbing — a perfect reflection of Tate’s persona.
He goes on to talk about his achievements, mentioning how he’s been on the cover of a magazine and that he’s a two-time kickboxing world champion across different weight classes. Instead of focusing on the product, the ad cleverly uses Tate’s larger-than-life image as the selling point. The message is clear — Sidekick isn’t just about kickboxing gear; it’s about confidence, dominance, and status.
The video closes with Tate casually mentioning his Range Rover and pointing out the Aston Martin beside it, ending with a single word: “Sidekick.” The delivery is deliberate and symbolic — positioning the brand alongside luxury names, suggesting that Sidekick, too, belongs in that world of success and prestige.
Even years later, the advert continues to generate views and conversation. It’s more than a commercial — it’s personality-driven marketing done right. No special effects, no elaborate pitch — just charisma, storytelling, and a tone that perfectly captured both the man and the message. In an age where authenticity drives attention, Tate and Sidekick might have accidentally created one of the most memorable adverts of the decade.
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