Former Sponsor Calls Andrew Tate Sponsorship a Double-Edged Sword
Over the last few years, Andrew Tate has become one of the biggest names in the internet influencer scene. Tate, along with his brother Tristan, built a powerful personal brand selling online courses that reportedly generated millions of dollars. Before internet fame, Tate began his career as a professional kickboxer in the UK, becoming a respected champion competitor.
During that period, he was sponsored by Sidekick Boxing, wearing their gloves and equipment, and publicly praising their quality performance standards. The collaboration eventually ended, but as Tate’s popularity exploded later, founder Daniel Knight revisited the association, seeking renewed brand exposure.
Unsurprisingly, the past connection with Tate drew significant public attention, curiosity, and media discussion toward Sidekick Boxing, boosting visibility and growth. Despite divided opinions, the exposure highlighted how influencer associations can rapidly impact brand awareness and reach.
Andrew Tate’s controversial image
Andrew Tate’s controversial image is built around his polarizing opinions and constant presence across social media platforms. He is widely criticized for promoting misogynistic views, often making statements that many see as disrespectful or harmful toward women.
Tate frequently engaged in online feuds with other creators, using conflict as a tool to maintain relevance and drive attention. His comments on masculinity emphasize dominance, wealth, and power, sparking intense debate about modern male identity.
Many argue he encourages confidence and self-discipline, while critics believe he reinforces toxic stereotypes. This sharp divide has made Tate a lightning rod for controversy, ensuring constant visibility while raising serious ethical and cultural concerns.
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Negative Impact of Sidekick’s Connection with Andrew Tate
Although Andrew Tate’s name brought massive exposure, the association also created significant negative consequences for Sidekick Boxing as a brand. Tate’s misogynistic views led many female consumers to avoid purchasing from a company perceived as being associated with him.
This reaction was notable because Sidekick Boxing has a strong history of supporting and sponsoring numerous high-profile female fighters. The controversy caused reputational strain, creating confusion between the brand’s inclusive values and Tate’s polarizing public image.
Additionally, some of Tate’s personal friends and associates reportedly stopped following or supporting Sidekick after media discussions resurfaced. Knight expressed sadness that even individuals once close chose distance, showing how divisive brand partnerships can become.
However, despite ongoing negativity, Sidekick Boxing has continued growing, recording higher sales and building a stronger, more consistent social media presence. Since the beginning of 2026, Sidekick has generated over 5 million Facebook views alongside thousands more across multiple platforms. The founder, Daniel Knight, is ambitious, planning continued expansion toward establishing Sidekick Boxing as a global brand.
READ MORE: From Survival To Self-Belief: Matthew Ellerbeck’s Journey Through Boxing
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