Lionel Messi’s Bodyguard Calls-Out Logan Paul Amid Prime and Mas+ Lawsuit

The legal dispute between Lionel Messi’s Mas+ and Logan Paul’s PRIME Hydration has taken an unexpected turn with the involvement of Messi’s personal bodyguard, Yassine Cheuko, who challenged Paul to a boxing match. This move has added a personal dimension to the ongoing legal conflict.

Origins of the Conflict

Logan Paul and fellow YouTuber KSI launched PRIME Hydration in 2022, quickly securing sponsorships with prominent organizations like Arsenal, the UFC, and FC Barcelona—Messi’s former team. In 2025, Messi introduced Mas+, a competing hydration brand whose packaging and branding resembled PRIME, leading to legal friction. In October 2024, Messi’s team sued PRIME for “anti-competitive” practices, accusing the company of trying to force Mas+ to change its design. PRIME responded by countersuing in November, claiming Mas+ had violated its trademark.

Logan Paul’s Challenge

Amid the legal tensions, Logan Paul took to social media with an unexpected proposition: he offered to drop the lawsuit if Messi agreed to fight him in a boxing match. While the challenge grabbed attention, Paul later clarified on his podcast that his proposal was not serious but intended as a playful jab.

Yassine Cheuko’s Response

Messi’s bodyguard, Yassine Cheuko, stepped in to respond to Paul’s challenge. In a video filmed at his Muay Thai gym, Cheuko dismissed the idea of Messi stepping into the ring, stating, “Messi doesn’t even know who this guy is. If Logan really wants a fight, he can fight me, not a football player.” The footage highlighted Cheuko’s martial arts expertise as he showcased powerful punches and kicks.

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Who Is Yassine Cheuko?

Yassine Cheuko is a former Navy SEAL with extensive combat experience in Iraq and Afghanistan. Beyond his military background, he is a highly skilled martial artist, specializing in Muay Thai and boxing. When Messi moved to Inter Miami in 2023, Cheuko was appointed as his personal bodyguard, leading a 50-person security team tasked with ensuring Messi’s safety. His dedication and constant vigilance have earned him widespread attention and a growing social media following.

Current Situation

As of now, Logan Paul has not officially responded to Cheuko’s challenge. Meanwhile, the legal battle between Mas+ and PRIME remains ongoing, with both sides holding firm in their positions. Whether this dispute will escalate beyond the courtroom remains uncertain, but Cheuko’s involvement has undoubtedly added a dramatic twist to the unfolding saga.