Boxing has always been about more than just throwing punches. It is about the spectacle, the drama, and yes, the money. Back in the day, legends like Muhammad Ali and George Foreman were pulling in what seemed like massive paydays, but today’s numbers would make their eyes pop.
The sport has evolved from smoky halls and local venues to global pay-per-view events that rake in millions. This has turned top fighters into some of the world’s highest-paid athletes!
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1. Tyson Fury
In a remarkable twist that shows just how lucrative modern boxing has become, Tyson Fury topped the earnings list with an eye-watering $147 million despite losing both his highly anticipated matches against Oleksandr Usyk. The ‘Gypsy King’ proved that charisma and drawing power can sometimes matter more than victory.
He has pulled in $140 million from fight purses and adding $7 million through various endorsement deals. This puts him in rare company, surpassing global soccer icon Lionel Messi and landing just behind NBA superstar Stephen Curry in the overall athlete earnings list.
It’s worth noting that this continues Fury’s incredible financial journey from his early days fighting in small halls across the UK to becoming one of the world’s highest-paid athletes, even outearning his own record-breaking payday from the Deontay Wilder trilogy.
Six boxers were among the “100 Highest-Paid Athletes in the World” list released by Sportico today. 💰
— Mo Boxing No Problem (@MoBoxingNP) February 13, 2025
The list was based on 2024 earnings. 💲
Thoughts? Any surprises? 🤔 pic.twitter.com/mNMqcwBkco
2. Oleksandr Usyk
The Ukrainian master boxer’s patient rise through the ranks has finally paid off in spectacular fashion with Usyk banking $122 million in 2024. His twin victories over Fury, which showcased his tactical brilliance and unwavering determination, accounted for most of his $120 million in fight earnings.
The former undisputed cruiserweight champion’s successful heavyweight campaign represents one of boxing’s most impressive weight class transitions, both in terms of achievement and financial reward. This remarkable earnings figure becomes even more impressive when you consider Usyk’s humble beginnings in Ukrainian amateur boxing and his calculated path through the cruiserweight division before tackling the sport’s most lucrative weight class.
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3. Canelo Alvarez
Boxing’s most reliable money generator continued his impressive earning streak with $73 million in 2024. Canelo’s masterful performances against Jaime Munguia and Edgar Berlanga brought in $65 million, while his savvy business sense and marketability added another $8 million through endorsements.
The super-middleweight champion’s ability to consistently draw massive pay-per-view numbers and sell out arenas proves that the middle weights can compete financially with the heavyweights when the right star power is involved. This continues Canelo’s remarkable journey from selling ice cream on Guadalajara buses as a teenager to becoming one of boxing’s most bankable stars.
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4. Anthony Joshua
British boxing’s golden boy Anthony Joshua demonstrated the lasting power of a carefully built brand by earning $60 million in a year of contrasting fortunes. His spectacular victory over Francis Ngannou showcased his devastating power and drew global attention, while the subsequent shocking loss to Daniel Dubois might have derailed a lesser star’s commercial appeal.
However, Joshua’s long-term investment in his personal brand and careful management of his public image helped maintain his earning power. His journey from Olympic gold medalist to commercial powerhouse continues to prove that defeat doesn’t necessarily mean financial decline in modern boxing.
5. Jake Paul
In what might be the most telling sign of boxing’s evolving landscape, Jake Paul secured $48 million through a combination of smart matchmaking and brilliant marketing. His three victories in 2024, culminating in the much-discussed win over Mike Tyson, brought in $30.4 million, while his massive social media presence helped secure the rest.
Paul’s success represents a new era in boxing where traditional paths to success are being challenged by influencer-turned-fighters who understand modern marketing. His ability to generate these numbers while facing mostly non-traditional boxing opponents has forced the industry to reconsider its traditional business model.
6. Naoya Inoue
Japan’s knockout artist proved that spectacular performances in lower weight classes can lead to heavyweight-sized paydays, earning $42 million in 2024. His devastating victories over Luis Nery and TJ Doheny not only enhanced his fearsome reputation but also demonstrated the growing global appeal of smaller weight classes.
Inoue’s earnings, split between $28 million in fight purses and the rest in endorsements, represent a significant milestone for fighters below welterweight. His success story, from fighting in small Japanese venues to becoming a global attraction, shows that explosive power and perfect technique can transcend traditional weight class financial barriers.
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Conclusion
The numbers for 2024 reveal that the most profitable events aren’t always about legacy bouts. They are about creating hype and drawing in audiences. Boxing’s adaptability ensures its place as a major player in the competitive sports world, always finding new ways to stay relevant.
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