Luke Rockhold Net Worth: How the Former UFC Champion Built His Fortune

Luke Rockhold has long been a recognizable figure in the world of mixed martial arts. Known for his sharp striking, slick grappling, and undeniable confidence, Rockhold became one of the top middleweights of his era. Beyond the octagon, he has also found success in modeling, endorsements, and even bare-knuckle boxing. With such a diverse career, many fans often wonder: what is Luke Rockhold’s net worth?

From Santa Cruz to UFC Champion

Born on October 17, 1984, in Santa Cruz, California, Luke Rockhold grew up in an athletic family—his brother Matt Rockhold is a professional surfer. Luke’s path, however, led him to martial arts, where he excelled in jiu-jitsu before transitioning into mixed martial arts.

He signed with Strikeforce early in his career, where he became the Strikeforce Middleweight Champion. When the promotion merged with the UFC, Rockhold continued to make waves, eventually defeating Chris Weidman in 2015 to capture the UFC Middleweight Championship. This victory not only solidified his legacy but also significantly boosted his earnings.

Fighting Career Earnings

Throughout his MMA career, Rockhold has competed against some of the biggest names in the sport, including Michael Bisping, Yoel Romero, and Jan Błachowicz. UFC payouts, combined with pay-per-view bonuses, contributed heavily to his financial growth. His championship win against Weidman was one of his highest-profile (and highest-paying) bouts.

SHOP: The Kickboxer Collection

Even after leaving the UFC, Rockhold pursued other lucrative fighting opportunities. In 2023, he signed with Bare Knuckle Fighting Championship (BKFC), debuting against Mike Perry. While BKFC purses are not as publicly disclosed as UFC salaries, reports suggest that established fighters like Rockhold receive significant compensation.

Endorsements and Outside Ventures

Rockhold’s appeal goes beyond fighting. His looks and charisma led him into modeling, including campaigns with Ralph Lauren’s Polo brand. He has also appeared on magazine covers and partnered with multiple combat sports brands for sponsorship deals.

Additionally, Rockhold has been involved in fitness and lifestyle ventures, further diversifying his income streams outside of active competition.

Luke Rockhold’s Estimated Net Worth in 2025

As of 2025, Luke Rockhold’s net worth is estimated to be around $3 million. His wealth comes from a mix of:

UFC and Strikeforce fight purses
Pay-per-view bonuses
BKFC contracts
Modeling and endorsement deals
Business ventures in fitness and lifestyle

A Legacy Beyond Money

While Luke Rockhold may no longer hold UFC gold, his career has been marked by memorable wins, world championships, and a reputation as one of the most talented middleweights of his time. His transition into modeling and other opportunities has ensured financial stability beyond fighting, proving that his brand extends further than the cage.