When someone promotes a company or brand so heavily, it naturally raises questions about whether they have more than just a business relationship with it. Being paid for advertising is one thing, but when the promotion feels constant and personal, fans often assume ownership is involved.
That is exactly the case with Andrew Tate and the long-running rumours surrounding Sidekick Boxing. Over the years, Tate’s name has been repeatedly linked with the combat sports brand, leading many to believe he is either a silent partner or the outright owner.
The speculation largely stems from Tate’s early kickboxing career. During his competitive years, Sidekick Boxing sponsored him as an athlete, supplying gear and supporting his fights. At the time, Tate was building his reputation in kickboxing, and Sidekick benefited from being associated with a successful and outspoken fighter. Old photos, clips and promotional material featuring Tate wearing Sidekick gear still circulate online today, which continues to fuel the belief that he has a deeper connection to the company.

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Another reason the rumours persist is that Sidekick content and coverage often references Tate, especially as his public profile has grown in recent years. To fans unfamiliar with the brand’s history, this overlap can easily look like ownership rather than a past sponsorship relationship.
Andrew Tate is CEO of Misfits: he faces Chase DeMoor in title fight
While the Sidekick rumours remain untrue, Andrew Tate has been directly linked to another major combat sports brand. Tate has publicly claimed a leadership role at Misfits Boxing, announcing himself as CEO ahead of his crossover boxing bout with Chase DeMoor.
The fight is scheduled as a heavyweight title contest under the Misfits Boxing banner, adding another layer of intrigue given Tate’s claimed executive role within the promotion. Whether viewed as a genuine business move or a publicity-driven storyline, it has kept Tate firmly in the combat sports spotlight and further blurred the lines between promotion, ownership and personal branding.
So what is the truth?
Despite widespread fan belief, Andrew Tate does not own Sidekick Boxing. The company was founded independently and has operated under the same ownership since its creation. Tate’s involvement with Sidekick was limited to being a sponsored athlete during his kickboxing career, not as a founder, investor or decision-maker.

The confusion comes from a mix of historical sponsorship, resurfaced content and Tate’s habit of heavily promoting brands he aligns himself with. In contrast, his current association with Misfits Boxing is far more direct and openly discussed, even if elements of it remain controversial or promotional in nature.
In short, Sidekick Boxing and Andrew Tate share history, not ownership. The idea that Tate owns the brand is a fan-driven assumption rather than a fact, built on visibility rather than reality.
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