Canelo Net Worth 2025: How Rich Is Boxing’s Powerhouse?

Canelo net worth: Saúl “Canelo” Álvarez is not just one of the greatest boxers of his generation—he’s also one of the wealthiest. As of 2025, Canelo’s net worth is estimated to be between $250 million and $300 million, placing him among the top earners in combat sports history. From blockbuster fights and multimillion-dollar endorsement deals to successful business ventures, the Mexican superstar has built an empire that extends well beyond the ring.

Fight Purses and Career Earnings

Canelo’s financial rise began with a series of major paydays, especially after his 2013 bout with Floyd Mayweather. He later signed an 11-fight deal with DAZN worth $365 million, which was at the time the richest contract in sports history. While the deal ended early due to legal disputes, Canelo continued to command eight-figure purses for nearly every fight.

In 2023, his undisputed title defense against Jermell Charlo reportedly earned him over $35 million. By early 2025, he had signed a new four-fight contract with Saudi Arabian promoters worth between $400 million and $500 million—cementing his place as one of the top-paid athletes in any sport.

In total, Canelo has earned more than $600 million from fight purses alone.

Sponsorships and Endorsements

Beyond the ring, Canelo pulls in an estimated $10 to $15 million annually from endorsements. He has partnered with global and Latin American brands such as Under Armour, Hennessy, Everlast, Tecate, and Corona. His marketability is especially strong in Mexico and the U.S., where his crossover appeal continues to grow.

He also has collaborations with luxury brands like Dolce & Gabbana and Swiss watchmaker Roger Dubuis, further elevating his global presence.

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Business Ventures

Canelo has expanded into multiple industries with a growing portfolio of businesses. His gas station chain, Canelo Energy, operates in various parts of Mexico. He also owns a chain of convenience stores called Upper, as well as a taco restaurant business called El Pastor del Rica, which has expanded to U.S. markets.

He runs Canelo Promotions, his own boxing promotion company, and launched a fitness app called “I CAN,” targeting fans and aspiring athletes. These ventures collectively add millions in revenue and reflect his long-term business mindset.

Real Estate and Lifestyle

Canelo owns several high-value properties in Mexico and the United States. His real estate portfolio includes luxury homes in Guadalajara and Southern California. He also has a well-known passion for high-end cars, with a garage reportedly valued at more than $10 million. His collection includes Bugattis, Ferraris, Rolls-Royces, and Lamborghinis.

Despite his lavish lifestyle, Canelo is known to invest carefully and maintain control over his business interests—a trait that continues to grow his wealth steadily.

Why Estimates Vary

Most major financial platforms place Canelo’s net worth between $250 million and $300 million. Some estimates go higher when accounting for equity in private businesses and future earnings from long-term contracts. As he continues to fight, endorse, and expand his business footprint, many analysts believe he could surpass the $500 million mark within a few years.