Is Logan Paul and KSI’s Prime Hydration Hype Dead?
Prime Hydration burst onto the scene in 2022 as a viral drink sensation, backed by mega-influencers Logan Paul and KSI. But just three years later, the brand’s once unstoppable momentum seems to be hitting a wall. In the UK, Prime’s sales collapsed by around 70%, dropping from roughly £112 million in 2023 to just over […]
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