The UFC is no stranger to criticism, especially when it comes to how it books its biggest names. Over the years, fans and fighters alike have questioned whether certain superstars are being given favorable matchups, extended layoffs, or even strategic opponents to preserve their popularity and drawing power. While the business side of MMA is undeniable, the question remains: is the UFC protecting its biggest stars from real competition?

Take Conor McGregor, for instance. While injuries and outside-the-cage controversies have played a role in his prolonged absences, the UFC has continually positioned him in high-profile matchups despite multiple losses. His last win came in 2020 against a fading Donald Cerrone, yet talk of title contention and favorable matchmaking has never ceased. The recently declined appeal for his latest comeback further fuels concerns about the promotion bending the rules for its golden goose.

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Sean O’Malley is another example. Despite his flashy style and clear talent, his route to the bantamweight title was marked by careful matchmaking. Until his title fight with Aljamain Sterling, O’Malley hadn’t faced a consistent stream of top-tier contenders. Many fans felt contenders like Merab Dvalishvili were more deserving of a title shot but were overlooked due to lower marketability.

Then there’s Khamzat Chimaev. Despite his undeniable talent and dominant performances, his movement between divisions and vague opponent announcements have raised eyebrows. After an intense war with Gilbert Burns, fans expected Chimaev to face another top-ranked welterweight. Instead, he was booked in a middleweight bout against Kevin Holland, a short-notice replacement and a fighter not even ranked in the division.

From a business standpoint, the UFC thrives on star power. Pay-per-view buys, sponsorships, and global reach are all heavily influenced by the drawing ability of its fighters. But when this emphasis on marketability overshadows meritocracy, it undermines the sport’s competitive integrity. Fighters grinding their way up the rankings with little promotional push often feel neglected, while a few stars seem to enjoy preferential treatment.

Ultimately, the UFC walks a fine line between being an entertainment product and a legitimate sporting organization. And while protecting its biggest stars might be smart business, it continues to spark debates among hardcore fans who value fairness over flashy storylines.

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