Top 5 Most Followed UFC Fighters

In the world of combat sports, popularity isn’t just about knockouts and titles—it’s also about how fighters connect with fans outside the cage. In 2025, these five UFC stars lead the pack when it comes to social media followings, especially on Instagram. Here’s a look at who’s ruling the digital octagon.

1. Conor McGregor – 46.6 Million Followers

Love him or hate him, there’s no denying Conor McGregor’s star power. Even though he hasn’t fought since his 2021 leg injury, “The Notorious” is still the face of the UFC for many. From whiskey ventures to Hollywood cameos, McGregor’s charisma keeps fans clicking “follow.” With nearly 47 million followers, he’s by far the most followed UFC fighter on Instagram.

2. Khabib Nurmagomedov – 39.2 Million Followers

Khabib may have walked away from fighting in 2020, but his impact is still being felt. Known for his undefeated record and quiet confidence, Khabib has shifted his focus to coaching and mentoring, yet continues to attract fans. His humble persona and discipline have helped him grow to over 39 million followers.

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3. Ronda Rousey – 17.2 Million Followers

Before Khabib and Conor were household names, Ronda Rousey was already making headlines. As the first big female star in the UFC, she changed the game for women in MMA. Though she’s moved on to WWE and Hollywood, her legacy in the fight world still earns her a loyal following of over 17 million people.

4. Islam Makhachev – 9.7 Million Followers

Islam Makhachev has stepped out of Khabib’s shadow to become a champion in his own right. With dominant performances and a calm, composed demeanor, he’s captured the attention of fans worldwide. At just under 10 million followers, Islam is one of the most followed active fighters today—and he’s still climbing.

5. Jon Jones – 9.5 Million Followers

Jon “Bones” Jones is no stranger to the spotlight. Widely considered one of the greatest fighters of all time, his 2023 return to capture the UFC heavyweight title reminded everyone of his greatness. Despite a career filled with ups and downs, fans continue to follow his every move—both in and out of the octagon.