How Rich Is KSI in 2025? Inside His Lifestyle and Net Worth

From uploading FIFA videos in his bedroom to co-owning a billion-dollar beverage brand, KSI (real name Olajide Olayinka Williams Olatunji) has transformed himself from internet entertainer to global business mogul. But just how rich is he in 2025—and what does his lifestyle look like today?

Here’s a deep dive into the fortune and lifestyle of one of the UK’s most successful creators.

KSI’s Net Worth in 2025: $100–$150 Million

In 2025, KSI’s net worth is estimated to be between $100 million and $150 million, according to several industry sources and financial outlets. While conservative estimates hold the figure at the lower end, others—factoring in recent brand growth—believe he could already be approaching the upper range.

This makes KSI not just one of the wealthiest influencers in the UK, but one of the richest globally.

Where His Wealth Comes From

YouTube and Social Media

KSI rose to fame on YouTube and still operates several successful channels including KSI, JJ Olatunji, and KSIClips, collectively amassing over 44 million subscribers and 14 billion views. YouTube ads, sponsored videos, merchandise sales, and live content all contribute significantly to his annual income.

He’s also one of the founding members of the Sidemen, a UK-based content group that runs its own YouTube empire, merchandise line, food delivery business (Sides), premium vodka (XIX), and cereal brand (Best Cereal). These collectively generate millions each year.

Boxing and Misfits Boxing

KSI played a key role in popularizing influencer boxing. After his first amateur bout with Joe Weller and his highly publicized matches against Logan Paul, he transitioned into professional boxing with fights against names like Tommy Fury and Dillon Danis.

Each fight draws massive pay-per-view audiences and brand sponsorships. Through Misfits Boxing, a promotion company he co-founded, KSI earns income not only as a fighter but as a business stakeholder in an increasingly valuable media property.

READ MORE: What is Misfits Boxing?

SHOP: The Kickboxer Collection

Music Career

KSI’s music career has also been a financial success. His albums Dissimulation and All Over the Place charted in the top two in the UK and achieved platinum certification. He has toured internationally and collaborated with artists like Lil Wayne, Craig David, and Anne-Marie.

Between touring, streaming royalties, physical sales, and brand deals in the music industry, this side of his career brings in millions annually.

Prime Hydration and Business Ventures

Possibly his most lucrative endeavor to date, Prime Hydration—co-founded with Logan Paul—has exploded in value. The brand generated $250 million in retail sales in 2022, over $565 million in 2023, and surpassed $1.2 billion in global sales by 2024. KSI reportedly owns around 20% of the company, making his stake worth tens of millions, possibly more.

He has also invested in or co-created:

XIX Vodka (with the Sidemen)
Sides (a fried chicken delivery chain)
Best Cereal
Lunchly (a kids’ meal prep business, partnered with MrBeast and Prime)

These ventures show that KSI is not only a performer, but a strategic entrepreneur with long-term vision.

Inside KSI’s Lifestyle

Luxury Real Estate

KSI lives in a multi-million-pound mansion in London, equipped with a private gym, cinema, music studio, and game room. His residence reflects not just wealth but a lifestyle built for comfort, privacy, and productivity.

Fashion and Travel

A fan of luxury streetwear and designer labels, KSI frequently appears in brands such as Louis Vuitton, Balenciaga, Off-White, and Amiri. His watches alone are worth six figures, often seen sporting Rolex or Audemars Piguet pieces.

He frequently travels for business and pleasure, attending events in Dubai, Los Angeles, and across Europe, often flying first-class or privately.

Despite his wealth, he is widely regarded as disciplined with his money, preferring to reinvest in his businesses rather than flaunt excessive purchases.

More Than a YouTuber

KSI has proven himself to be much more than a content creator. He’s a recording artist, athlete, business owner, and investor. His influence spans entertainment, sport, and commerce.

With his ventures still growing and Prime Hydration expanding into new markets, it wouldn’t be surprising to see his net worth push beyond $200 million before the decade ends.