Fly Sports Producing Andrew Tate’s Official Fight Gloves – Smart Branding Move or Risky Gamble?

Last weekend, Andrew Tate made his combat sports return against Misfits Boxing heavyweight champion Chase DeMoor in Dubai. The bout was announced soon after Tate was declared the new CEO of Misfits Boxing, creating enormous hype.

Inside the ring, however, it turned out to be a disappointing night for Tate, who ultimately lost the bout. As the rounds progressed, Tate visibly fatigued, struggling with movement output and defense, while DeMoor controlled distance, pressure, and pace.

Tate was dropped during exchanges, forcing clinch survival tactics and slowing tempo as his gas tank emptied rapidly. Despite toughness and heart, Tate absorbed cleaner shots throughout, allowing judges to favor DeMoor’s consistency, control, and dominance overall.

Fly Sports – Andrew Tate’s official boxing glove sponsor against Chase DeMoor

Fly Sports is a UK-based combat sports equipment company headquartered in England, operating with steadily expanding global distribution networks. The brand established its reputation by manufacturing fight gloves for high-level professional boxing matches. Nevertheless, they shifted their focus and created fight gloves for the kickboxer Andrew Tate’s debut influencer boxing match.

Irrespective of the loss, the partnership was widely viewed as a smart yet risky business move from a branding standpoint. Tate, wearing Fly Sports gloves, ensured massive exposure by introducing the brand to a mainstream audience far beyond traditional boxing circles. However, Tate losing the bout while wearing those gloves inevitably raised questions and may have negatively affected Fly Sports’ reputation.

In the past, Fly Sports reportedly faced issues, including a ban by the World Boxing Council over concerns regarding glove quality standards. That reported ban significantly damaged Fly Sports’ credibility at the time, forcing the company to rebuild trust, improve quality, and regain recognition.

Should Andrew Tate have worn his old Sidekick Boxing gloves against Chase DeMoor?

In his early kickboxing career, Andrew Tate was sponsored by Sidekick Boxing and actively promoted the brand across social media platforms. Over recent years, the relationship between Tate and Sidekick Boxing reportedly deteriorated, leading to no further collaborations or public endorsements.

SHOP: The Original Ultimate Boxing Gloves

Ahead of the Misfits Boxing bout, Sidekick’s founder, Dan Knight, offered a potential collaboration that ultimately failed to materialize. Instead, Tate entered the fight with alternative sponsorships, signaling a clear shift away from his former long-term equipment partners.

Following the brutal loss to Chase DeMoor, Tate appeared physically exhausted and emotionally subdued, raising doubts about future boxing plans. At present, it seems unlikely Tate will return to boxing soon, though the unpredictable nature of his career keeps speculation alive.