Former Sponsor of Andrew Tate, Daniel Knight Urges KSI To Join Sidekick After ‘Cobra’ Becomes Misfits CEO
The world of influencer boxing took another dramatic turn when Daniel Knight — founder of Sidekick Boxing and former sponsor of Andrew “Cobra” Tate — publicly urged KSI to join his brand. This move comes right after Tate’s shocking appointment as CEO of Misfits Boxing, a company that KSI helped build. Knight’s comments reopen an old chapter in the Tate–Sidekick story — one marked by early collaboration, eventual fallout, and lingering ties through old videos still circulating online.
The History Between Sidekick and Andrew Tate
Daniel Knight launched Sidekick Boxing in 2010, aiming to create high-quality combat sports gear with authenticity rooted in the sport itself. Early on, he partnered with Andrew Tate, then a rising star in kickboxing. Tate — known as “Cobra Tate” — became one of the faces of Sidekick during his competitive years, often seen wearing their gloves and apparel in videos that later amassed millions of views.
For a while, the relationship benefited both. Sidekick gained recognition in the martial arts scene, while Tate’s brand grew alongside it. However, over time, tensions arose between Knight and Tate’s management team. Knight has since revealed that they “never made it easy” for Tate to work with Sidekick, creating barriers that ultimately led to a frosty end. Despite that, the collaboration left a lasting mark — Tate still occasionally shares old clips wearing Sidekick gear, a reminder of their shared past.
Daniel Knight on the “Elephant in the Room”
In a recent discussion, Knight admitted that there’s “always the elephant in the room” when it comes to Tate. Their association remains visible online, with Sidekick gear still appearing in old Tate training montages and promotional material. Knight acknowledges the exposure but also recognises the complications of being tied to one of the internet’s most polarising figures.
He explained that while Tate himself was approachable, his team made business dealings difficult. That, combined with Tate’s controversial public image, created friction that eventually severed the partnership. Still, those visuals of Tate in Sidekick equipment continue to generate attention — both positive and critical — showing how enduring their connection has been in combat sports culture.
Tate’s New Role at Misfits Boxing
The timing of Knight’s comments couldn’t be more intriguing. In October 2025, Misfits Boxing stunned fans when Andrew Tate was announced as its new CEO — effectively replacing KSI’s leadership presence. Misfits, which helped popularise influencer boxing, has long been tied to KSI’s vision and personality. Tate’s arrival marks a major shift, one that blends controversy, ambition, and spectacle.
For many, this move represents Tate’s evolution from fighter and content creator to full-fledged promoter. However, for others — including Knight — it symbolizes a power shift that leaves KSI on uncertain ground within the organisation he helped create.
Knight Reaches Out to KSI
With Tate now at the helm of Misfits, Knight has made a bold gesture: inviting KSI to collaborate with Sidekick Boxing. It’s both a symbolic and strategic move. For Knight, aligning with KSI could represent a fresh start — a chance to work with another high-profile influencer without the complications that came with Tate’s management. For KSI, it could be an opportunity to partner with a credible combat sports brand that understands the influencer boxing world.
Knight’s outreach also subtly repositions Sidekick’s image. By seeking KSI’s involvement, he signals a desire to move away from the controversial legacy tied to Tate and instead align with a figure who, despite his own rivalries, enjoys mainstream appeal.
A Legacy That Still Echoes
Even after their professional split, Andrew Tate’s image in Sidekick gear continues to surface online — an enduring symbol of their shared past. Knight has acknowledged this reality, saying it’s impossible to erase that part of Sidekick’s story. However, his recent comments make it clear he’s ready to move forward, even if the past still lingers visually on social media.
Tate’s rise to a corporate leadership position in Misfits has only reignited interest in that old partnership, and Knight seems to be using this moment to rewrite the narrative — one where Sidekick’s next chapter could feature a new ambassador in KSI.
What This Means for Influencer Boxing
The Daniel Knight–KSI invitation might seem like a small headline amid the chaos of Tate’s Misfits takeover, but it highlights a larger theme: the rapid evolution and politics within influencer boxing. Allegiances shift quickly, and brand partnerships often carry as much intrigue as the fights themselves.
For Sidekick, this could mark a reinvention. For KSI, it presents a possible comeback move outside Misfits. And for Tate, it’s another reminder that his past collaborations — both professional and personal — still echo loudly, even as he steps into a new role of power.
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