Most Valuable Promotions vs. Misfits Boxing: Which Influencer-Fueled Promotion Reigns Supreme?

The rise of crossover boxing has created two major players: Most Valuable Promotions (MVP) — co-founded by Jake Paul — and Misfits Boxing, spearheaded by KSI. Both have disrupted the boxing world in different ways. But which is the stronger promotion? Let’s break it down.

Reach & Popularity

Misfits Boxing’s crowd appeal is undeniable.

The second KSI vs. Logan Paul fight sold around 2 million PPV buys globally—a monumental feat for non-traditional boxing, ranking among the biggest crossover events ever.
Other Misfits events like KSI vs. Tommy Fury and Logan Paul vs. Dillon Danis reportedly hit 1.3 million PPV buys.
Misfits even landed a lucrative five-year broadcasting deal with DAZN, ensuring long-term visibility and legitimacy.

Despite occasional disputes over actual PPV numbers, Misfits’ ability to draw millions cannot be overlooked.

MVP, on the other hand, shines in strategic promotion.

It co-promoted the historic Katie Taylor vs. Amanda Serrano trilogy—the first women’s bout to headline Madison Square Garden—earning awards like Sports Illustrated Fight of the Year and The Ring Event of the Year.
Recently, MVP has aggressively built its women’s boxing roster, signing top fighters like Chantelle Cameron, Savannah Marshall, Alycia Baumgardner, Amanda Serrano, and others from four different countries.

Strategic Vision & Brand Identity

Misfits excels as an entertainment powerhouse. Through social media, spectacle, and streaming-focused delivery, they’ve transformed influencer boxing from gimmick to profitable niche. Weekly storylines, monthly shows, high PPV buys—they have built a digital-age empire.

SHOP: The Kickboxer Collection

MVP positions itself as a serious sports promoter. With its champion-laden roster and landmark events in pro boxing, MVP aims beyond influencer boxing, leaning into traditional, high-caliber fights and elevating women’s boxing along the way.

In Summary: Which Is Better?

Misfits Boxing

Pros: Massive PPV success, strong digital brand, wide mainstream appeal.
Best at: Creating hype, attracting non-traditional fans, consistent content cadence.

Most Valuable Promotions

Pros: Prestige events, serious roster, forward-looking investment in women’s boxing.
Best at: Building boxing legitimacy, fostering athlete careers, targeting long-term growth.

So is one “better”? It depends on what you value. Misfits Boxing leads in entertainment and reach, while MVP stakes its claim in legitimacy and sustained growth. Both represent different facets of boxing’s evolving landscape—and both are winning in their own right.